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DO NOT do any of the work in the case study, remember, you are doing an analysis of Web Analytics NOT the assignment in the case study.
Case 3: Web Analytics at Quality Alloys, Inc. Weitz, Rob; Rosenthal, David. Case No. 110203. Published 7/7/2011, Columbia CaseWorks, (15 pages). Notes: DRM-Protected
Summary: this case is an industrial case in which web analytics are used to develop the alloy product lines of a small US company
Outcomes: Student should be able to identify how analytics and predictive analytics are used to forecast market trends. Students should be able to show Analytic products and how they could be used in forecasting market penetration, sales and growth.
·Analyze marketing and operations functions to establish a value-creation system.
·Evaluate market data and competitive analysis to develop specific products and services for regional, national and global customers
All 6 Case Study assignments are formal APA papers as noted with the noted page minimums. In your case study you will summarize the case, talk about the company, what went right, wrong and some discussion. You next provide some analysis on how things could have gone, show some research support for why that may work. You are using your MBA skills to analyze a real situation and make some analysis on the why’s and how it could be better. This is for all 6 of the case study assignment. Some of the case studies have a YouTube video. The video is found in the section titled Lecture Audio Video, click on the section, the video is a live link.